Video campaign
Since nature invites itself where we don't expect it, it can be there, suspended, perched, placed on the wall, right next to us. It has an animal form, it figures the landscape, it awakens our deepest instincts.
The challenge was to find a creative solution to showcase the fixed furniture outside the home environment, while maintaining the brand's visual identity. I accomplish this by taking the furniture and studio sets outdoors and adopt a unique perspective by capturing images from the perspective of a flying insect or bird. This gave the scene a light, poetic and nature-like feel, while avoiding a heavy technological feel. The result is a series of dynamic images captured in different locations and throughout the year, accompanying the launch of each new collection.